Pook Fieldwork Ltd Privacy Notice

Version date: September 2023

Pook Fieldwork Ltd conducts all research projects in compliance with the Market Research Society Code of Conduct, UK Data Protection Act 2018, UK GDPR and any other applicable laws and regulations relating to the processing of personal data and privacy.

If you have any questions about this privacy notice, including any requests to exercise your legal rights regarding data you share with us, please contact:

Please Contact:

Company Name: Pook Fieldwork Ltd Company Address: 40 Rocks Lane, London SW13 0DA Person responsible for data protection: Barbara Pook Phone Number: +44 (0)20 8876 2944 E-mail: barbarapook@pookfieldwork.co.uk

The type of personal information we collect

Personal information means any information about an individual from which that person can be identified.

We currently collect and process personal information such as (but not limited to):

  • Your first name, surname and title
  • Your telephone number
  • Your email address
  • Your postal address
  • Demographic information such as gender, age and occupation

How we get the information and why we have it

Most of the personal information we process is provided to us directly by you when you complete a questionnaire either face-to-face, by telephone, by post or by email.

Under the General Data Protection Regulation (GDPR), the lawful basis we rely on for processing this information is your consent.

On occasion, we may handle sensitive personal data such as racial or ethnic origin, political opinions, religious or philosophical beliefs, data concerning health, or data concerning a natural person’s sex life or sexual orientation. Our grounds for collecting and processing sensitive data is based on explicit consent.

You are able to remove your consent at any time. You can do this by contacting Barbara Pook on +44 (0)20 8876 2944 or by emailing barbarapook@pookfieldwork.co.uk

What we do with the information we have

We use the information that you have given us for the purposes of confidential market research studies and the information gathered is used solely for these purposes.

We may share the information with other researchers working on the project from both within and outside the organisation and, in some circumstances, with the client.

Sometimes we are required to transfer data outside the UK because our clients are based there. We will always ask your consent before transferring your data outside the UK and we will ensure safeguards are put in place by checking that the country where your data is being transferred to has Data Protection laws recognised by the UK Data Protection Act or a contractual agreement is in place with the client that requires them to protect your data to the same standards as all applicable UK data protection law.

How we store your information

Your information is securely stored in electronic or paper format at Pook Fieldwork’s Head Office: 40 Rocks Lane, London SW13 0DA.

We keep your information for as long as is necessary to fulfil the purposes we collected it for (typically 6-12 months). Your name, telephone number, gender and age may be kept for up to 3 years for the purposes of participation/attendance validation only.

Your information is disposed of by permanent deletion from the server and confidential shredding of hard copies.

Your data protection rights

Under data protection law, you have rights including:

Your right of access

You have the right to ask us for copies of your personal information.

Your right to rectification

You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure

You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing

You have the right to ask us to restrict the processing of your information in certain circumstances.

Your right to object to processing

You have the the right to object to the processing of your personal data in certain circumstances.

Your right to data portability

You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact Barbara Pook at 40 Rocks Lane, London SW13 0DA or by phone on +44 (0)20 8876 2944 or by emailing barbarapook@pookfieldwork.co.uk if you wish to make a request.

How to complain

You can also complain to the ICO if you are unhappy with how we have dealt with your complaint about how we have used your data.

The ICO™ address is:
Information Commissioner™ Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113

Pook Fieldwork