Quality Management

We are committed to providing the very best quality basic component of market research: - fieldwork

Pook Fieldwork works to the following quality control procedures:

  • A minimum of 10% of interviews are back-checked on quantitative work
  • 100% of completed interviews are edited on quantitative work
  • Respondents recruited for qualitative work are checked for suitability before fieldwork

And the following progress report procedures:

  • Up-to-date progress reports are supplied to clients throughout fieldwork
  • Reports include an overall assessment of how the project is progressing, not just the figures
  • Potential issues are communicated to the client immediately, with suggestions for appropriate action
  • Frequent communication takes place with interviewers and recruiters during fieldwork

Pook Fieldwork Ltd is a MRS Company Partner. All MRS Company Partners and their employees agree to adhere to the MRS Code of Conduct and MRS Company Partner Quality Commitment whilst undertaking research.

Pook Fieldwork